date:Mar 27, 2019
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Consumers can trace the origins of their whisky via an innovative web experience, which is individually tailored to each bottle.
By scanning a QR code, users are presented with a visual history of their whisky, produced using digitally created art generated by blockchain data unique to the drinks journey.
Blockchain technology also allows Ailsa Bay to gather data from existing and potential customers, using mobile location services to correlate where the whisky is being purchased