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Mighty battle as AussieMite challenges ‘foreign’ Vegemite and Dick Smith’s OzEmite
date:Sep 06, 2012
long time in the making. AussieMite has been available through independents for almost 12 years and had its official media launch in June 2012, following a re-brand with leading UK agency BB Studio Ltd and fine-tuning the ingredients late last year, adding vitamin B12. Then in July 2012, a month after AussieMites official launch, Dick Smith launched his own OzEmite in Woolworths, which, like AussieMite but unlike Vegemite, is a yeast spread that is gluten-free and contains some sugar.

AussieMit

12/22 21:24