date:Sep 06, 2012
Amy Price, Senior Food Analyst at Mintel, said:
While the market has been fuelled by inflation which has seen the average price per litre of ice cream rise by more than a quarter over the past five years, ice cream remains an affordable treat for most of the nation. Ice cream occupies an affordable price position in the context of the overall food market, the relatively cheap cost being one of the most important drivers of underlying growth throughout the economic downturn, helping to positio