date:Jun 17, 2019
A wrapper-less ice cream multipack is being launched for Solero Organic Peach which owner Unilever says contains 35% less plastic compared to the original pack with individual plastic wrappers.
The new box boasts in-built compartments allowing individual ice creams to be inserted without plastic wrapper in what Unilever says is an industry first.
The box itself is made from a specially designed polyethylene coated cardboard which can be widely recycled in the UK.
This trial is the latest inno