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Sainsbury’s unveils UK’s first low- and no-alcohol pub
date:Jul 18, 2019
thering momentum, demonstrated through the innovations of significant beer manufacturers, such as Heineken and Guinness, who have adapted their marketing of lighter-alcohol drinks towards the more mainstream consumer.

In January 2018, Guinness launched its first non-alcohol lager, Open Gate Pure Brew, touted as a full-flavored, non-alcoholic lager. Heineken 0.0 hit the shelves in Barcelona, Spain in May 2017 and has since been released in over 30 countries. By targeting millennials and young pr

12/22 02:19