date:Aug 06, 2019
in nutrition are the growth in healthy snacking on-the-go and a strong move towards more natural products.
We have already seen many traditional category boundaries blurring in 2018 sports nutrition went mainstream and lifestyle orientated, notes Nygaard. This is creating more intake moments and ready-to-eat high-protein product formats and RTD drinks. More indulgence-oriented offerings such as ice cream recorded strong growth when reformulated to allow for guilt free pleasure.
Fundamental ch