date:Sep 08, 2012
er time, she continued.
Developing markets
Rosenfeld said that Mondelez would have the fifth largest revenue percentage coming from developing markets behind Unilever, Danone, Colgate and Coca Cola. This analysis puts Mondelezs rank in developing markets just ahead of rival Nestl and gives it about four times greater exposure than Hershey.
Latin America is the biggest developing market for Mondelez with Asia Pacific not far behind.
Chocolate is the largest category in developing markets, jus