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Don’t write off the US ready-to-eat cereals category, says General Mills
date:Sep 08, 2012
ned market share.

Sales of its Chex cereals had been terrific, good growth was expected for the new frosted toast crunch cereal (launched in January) and the Cascadian Farm line of organic cereals (recently boosted by an ancient grains variant) continued to show double digit sales growth, he added.

As 2013 unfolds, we expect the categorys pricing and volume dynamics to improve. And beyond 2013 growth prospects for US cereal remain excellent.

Friendly is targeting a low single digit increase i

12/21 20:11