date:Sep 10, 2012
expects to drive growth across its expanded yogurt portfolio in Canada.
We plan to increase household penetration for Liberte with distribution gains, new products, and television advertising for the first time in Liberte's history, he said. We are planning significant levels of investment behind the Yoplait business, including new product innovation, improvements on established products, and incremental advertising.
With Yoplait added to our Canadian business, we are projecting well over $1