date:Sep 11, 2012
on content share of a material/product, said the guide from the trade association.
Accountability is key
The guide said accountability is key when firms make environmental claims and sound comparisons need to be made comparing goods or services of the same product category.
There is a need for more information on how to communicate as there is still unawareness of greenwashing and certain marketing terms, Kristy-Barbara Lange, head of communication at European Bioplastics, told FoodProduction