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Major energy drinks brands should show greater transparency: industry insider
date:Sep 11, 2012
The co-founder of a healthy US energy drink brand who once developed a product with rapper P. Diddy says the segments major players should be more open with consumers and regulators.

Here, Josh Taekmann (JT) co-founder of the EBOOST brand, also chats to BeverageDaily.com about the future for energy drinks as a category, and catering for rising Baby Boomer demand.

Marketing guru Takemann saw a hole in the energy supplement industry, and developed EBOOST (pictured) as an all-natural drink with v

12/22 22:16