date:Sep 11, 2012
The firm hopes that the product, which is available in 140g round boxes in selected stores already, will meet the demands of the UKs on-the-go and increasingly health-conscious consumers.
Consumer research
Bel research identified that there are more in home and take out lunches being since the beginning the recession, but with continued pressure on their time, consumers revealed they were looking for simple ways to add variety and more taste to lunch, said Group Bels UK marketing director Jam