date:Sep 11, 2012
Laughing Cow Light with Blue Cheese now gives consumers the opportunity to enjoy the full taste of real blue cheese, with the worry of higher fat content, he said.
Advertising campaign
Groupe Bel will support the launch with a 1m advertising campaign for the Laughing Cow Light brand.
Consumer insights also revealed that nearly three quarters of those surveyed agree that the new variant fits with The Laughing Cow brand, and more than half would buy it, added King.
The product joins the exist