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Japanese prefer vegetables to meat substitutes
date:Jan 16, 2020
between animal agriculture and climate change has led to many consumers becoming flexitarian (32%).

Meat substitutes
The research showed that only 20% of consumers in Japan currently eat meat alternatives. There are a number of reasons why consumers in Japan are avoiding these. For example, 40% felt that meat alternatives do not make them feel full, 35% said there is a lack of flavour and variety, 33% prefer to eat vegetables over meat replacements. Of the 20% who do eat meat alternatives, ove

12/21 09:48