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Givaudan 'takes flavor creation to the next level,'taps into multi-sensory experiences for citrus be
date:Feb 12, 2020
Givaudan has launched a multi-sensorial virtual reality tool for citrus beverage applications, building on its long-term partnership with the University of California, Riverside (UCR). The flavor giant is combining sight, sound and smell, with a truly surprising experience which the company says will enable customers to learn about the citrus market landscape and co-create their own flavors.

Imagine strolling through UCRs Citrus Variety Collection, stopping to learn about unique varieties, enjo

12/23 11:49