date:Sep 12, 2012
est-growing area of the countrys nutraceuticals segment.
Parekh said that Indian consumers preferred to camouflage the taste of such supplements with their regular food and, therefore, localisation and fortification are central to cracking the Indian market.
This market, according to a recent Frost Sullivan report, was worth US$1.48bn last year and is expected to grow at an annual rate of 13% to US$2.73bn in 2016. The report pointed to several factors behind the growth.
Not an urban pheno