date:Mar 12, 2020
PepsiCo is massively expanded its presence in the energy drinks category with the $3.85 billion acquisition of Rockstar Energy Beverages.
Founded in 2001, Rockstar produces are wide variety of energy drinks marketed towards consumers with active lifestyles, from athletes to rock stars.
Although PepsiCo has had a distribution agreement with Rockstar in place in North America since 2009, it is now bringing into the fold. Rockstar joins the beverage giants growing energy drinks portfolio which al