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Emergence of supermarkets has changed India's food retail industry
date:May 18, 2012
heir number will slowly come down in the future and they would have to adopt coping mechanisms to sustain in the business.


Changes needed Backward and forward integration
Supermarkets are viewed as niche markets for high-income urban consumers. Consumer surveys, though limited, have indicated that supermarkets are not the preferred destination for consumers of food items like fresh fruits and vegetables; milk and milk products; eggs and fish, while organised retailers hold considerable share

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