date:May 18, 2012
in grocery; processed foods and fast-moving consumer durables. The organised retailers are still experimenting with various formats of supply chain and are finding it difficult to organise backward linkages involving large number of marginal and small farmers in to their business model, making it too difficult for them to source the raw material competitively. The forward linkages are also weak due to the absence of required infrastructure as creating their own requires time and huge investments