date:Oct 29, 2020
ximize sales via a television campaign is having 70% to 89% coverage. After 89%, there would be a saturation effect and the increase in sales would begin to stagnate.
The data proves that one of every two euros that the Spanish brands lost in 2019 is attributable to divestment in advertising. Current analyses allow us to anticipate the effect that ceasing to invest will have on a brand, concluded Mayte Gonzalez, Kantar's activation director, Worldpanel division.
Crossmedia
Despite the high rea