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Historic bakery brand, Hovis, acquired by private equity firm
date:Nov 13, 2020
firm in recent times in the UK food sector.

Hovis has grown its branded market share and is well placed to capture further market share in the UKs 4 billion bakery category. This acquisition will allow it to focus on delivering the next phase of growth by tapping into growing consumer demand for high quality, relevant and nutritious products that will be supported by investment in the brand and infrastructure of the business.

Based on our extensive engagement with Endless LLP over the past se

12/24 18:05