date:Sep 13, 2012
utritional Foods brand in grocery stores. It is available in grocery stores and will be distributed on retailer shelves shortly.
The company noted that the rebranding comes after research showed that consumers were confused over which of the company's products were lactose free and which were dairy free and that consumers had a special affinity for the company's 'Veggie' brand.
The new GO Veggie! brand ensures customers know what they are purchasing. The traditional Lactose Free line, which co