date:Dec 21, 2020
less red varieties.
As for the Christmas and New Year's Eve campaign, the pandemic is expected to bring changes to the fruit's marketing. A high share of the sales to the hospitality industry has been lost, so the focus will be on those restaurant chains and catering services that deliver New Year's Eve dinners to homes. Still, the sector hopes that retail sales will increase, because if people can't eat out in restaurants or travel through Spain, as is often the case at this time of year, they