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Peace of Meat research finds plant-based meat producers keen on cultivated fat
date:Dec 28, 2020
n companies were asked how likely they would be to use a cultivated fat ingredient if it specifically improves taste, the percentage of likely and very likely replies increased to 66 percent.

Consumers quote taste as the largest driver of new food adoption; it poses the most significant barrier for companies offering meat alternatives to acquire and retain meat-eating consumers.

An even higher number of companies, 68 percent, reported they would be likely or very likely to use cultivated fat i

12/22 00:54