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Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
date:Sep 13, 2012
2014, he predicted, citing Datamonitor figures.

Up to August 2012 food and beverage product launches with high purity stevia are running at a rate of 1,000 new launches for calendar 2012, a 65% increase over 2011.

Although carbonated soft drinks are the biggest market for stevia (with notable recent launches including the reformulation of Sprite in France in April 2012 and Fanta in China in February 2012), there had also been new launches in confectionery, ketchups and dairy, he said.

And wh

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