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Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
date:Sep 13, 2012
volume demand for its products.

Investing for the long-term

Investing in new product development, and shoring up/diversifying supplies by growing stevia in Kenya, Paraguay and USA as well as China would pay off in the long-run, he said.

Longer term we remain confident that stevia will emerge as a major global industry. Our business model is designed for a mass volume natural sweetener market.

The investments have been made and we are ready to prosper as sales volumes increase. Reviewing the

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