date:Sep 14, 2012
ly on the moral beliefs and feelings of a given target demographic.
The two-part study first involved exploring moral judgments, before a taste-perception survey was conducted together with a market research/consumer interest company.
Transgression tales
Dr. Eskine from Loyola University New Orleans and his team randomly assigned groups of 20 participants to groups where they read, variously, two vignettes each relating to moral transgressions virtues or control scenarios.
The moral transgre