date:Sep 23, 2021
ps in London.
It is also active in private sales and online auctions of rare spirits, two fast-expanding activities on which it will also develop innovative synergies with Pernod Ricard.
This acquisition is in line with Pernod Ricards consumer centric strategy of meeting new consumer needs and expectations, in a context of solid e-commerce growth and strong demand for premiumisation.
Pernod Ricard will leverage synergies between The Whisky Exchanges expertise and its in-house platforms such a