date:Nov 24, 2021
rinkers.
An evolving category
However, its not all about a no-alcohol positioning, as launches of low-alcohol drinks such as hard seltzers are growing twice as fast.
The soft drinks giants have even been exploring this area in partnership with alcohol companies. For example, Coca-Cola (with Molson Coors) already offers the Topo Chico hard seltzers brand, while PepsiCo (with the Boston Beer Co) is ready to roll out Hard Mtn Dew in early 2022.
PepsiCo has also applied for a trademark that sug