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Chipotle introduces first seasonal drink - Watermelon Limeade by Tractor Beverage Co.
date:Jun 16, 2022
nge County, Calif., before deciding on a launch strategy.

We're thrilled to introduce our first seasonal beverage with the freshest flavors of summer, said Stephanie Perdue, Vice President of Marketing at Chipotle. The consumer response to Watermelon Limeade surpassed expectations as it quickly became our bestselling Tractor Beverage in test markets last year.

For a limited time, Watermelon Limeade joins Chipotle's organic beverage lineup of Tractor's Lemonade, Mandarin Agua Fresca, and Berry

12/21 17:40