date:Jun 28, 2022
Keurig Dr Pepper is to acquire the global rights to the non-alcoholic, ready-to-drink cocktail brand Atypique from Station Agro-Biotech, a Quebec-based company that specializes in the manufacturing and marketing of alcoholic and non-alcoholic beverages.
Terms of the deal, which is expected to close in early Q4, were not disclosed.
Atypique is a unique offering in the emerging and fast-growing non-alcohol cocktail segment, providing a range of ready-to-drink cocktails, such as margaritas, gin