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Plant-based food sales increase while meat sales not affected
date:Oct 13, 2022
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Sales of plant-based products on the up
The study found that while the average weekly sales of plant-based foods increased significantly by 57%, there was no reciprocal reduction in meat sales.

The research monitored sales of plant-based and meat products in January 2021, with figures compared to sales before and after the Veganuary campaign period in November 2020, February, and March 2021.

Our study suggests that while retail-led campaigns are driving increased sales of plant-

12/21 20:49