date:Feb 08, 2023
ich hit $16.36bn in 2022, despite clear demand for zero sugar, lower calorie options from UK consumers with lack of flavour being a key barrier.
While many hard seltzer brands opt for a fermented sugar base, VK SODA uses a real vodka base, adding to that crisp and clean taste that consumers expect from vodka drinks.
The launch of VK SODA is set to engage with RTD consumers, as well as attracting a rapidly expanding segment of consumers to the category that opt for beverages with fewer calor