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New Zealand loses mānuka honey trademark case as IPO rules in favor of Australian producers
date:May 24, 2023
In what the Australian Manuka Honey Association has addressed as a common sense outcome, the New Zealand intellectual property office (IPO) has ruled that the country does not hold an exclusive claim to the mānuka honey classification.

The ruling follows on previous trademark victories in the UK and EU jurisdictions.

Furthermore, it opens the door to plans for Australia to grow international sales in response to rising demand, according to the countries Manuka Honey Association.

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