date:Jun 25, 2023
Unilever has entered into an agreement to acquire Yasso, a premium frozen Greek yogurt brand in the United States.
Founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington, Yasso is a pioneer in convenient frozen snacks, offering a high-quality range of low-calorie yet indulgent products.
The acquisition is aligned to the premiumisation strategy of Unilevers Ice Cream Business Group. Yasso joins other premium brands in the portfolio including Ben Jerrys, Magnum and