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Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
Veg Power and ITV have announced five-year evaluation data from their multi-award winning Eat Them To Defeat Them campaign, which confirms that repeated involvement in the campaign leads to increased veg consumption over the long-term.1 53% of parents with children involved in the schools programme reported a long-term benefit in not only the volume of vegetables consumed, but also the variety.

With 29% of children eating less than one portion of vegetables per day, these results are an importa

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