date:Oct 25, 2023
son, senior UK marketing manager Ocean Spray, said: We wanted to create a different type of cranberry juice filled with passion and purpose that appeals to the younger, non-cranberry drinker who is often put off by the tartness of traditional cranberry juice. It also needed to have wider appeal outside of the breakfast occasion.
Research shows nearly three-quarters of non-cranberry juice consumers would be more likely to drink cranberry if it had a sweeter taste profile. The majority of these c