date:Oct 25, 2023
onsumers consider cranberry juice to be inherently healthy but two-thirds dont consider it due to its tartness. We knew we had to find a solution that was different, unexpected even, yet consistent with Ocean Sprays brand values and emotionally connected with consumers.
Ocean Spray is launching both ambient and chilled varieties of its new Pink Cranberry, with the ambient juice drink launching first into retailers in October, and the chilled variant containing higher levels of vitamin C launchi