date:Sep 19, 2012
d resources.
A bigger problem was Jones' push in the mid-'90s into selling canned soft drinks in national grocery chains.
The company did not have the experience or resources to ensure the cans actually made it to shelves or were presented well inside stores, which hurt credibility and sales.
In an effort to get the national expansion right, Jones' first CEO after van Stolk, Stephen Jones (no relation), went on a hiring binge in mid-2008, sending the company past the 100-employee mark.
Then