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Britvic admits old Robinsons bottle lacked ‘category cues’
date:Sep 20, 2012
Christine Kechane, marketing manager at Britvic Ireland, said these cues involved smallness, carrying ease and ease of storage.

Also, consumers told us that it was too difficult to work out the savings when comparing it to the 1L standard single concentrate, she added.

The new 1L bottle has allowed us to create more rationalized and streamlined range under the Britvic umbrella, as both Robinsons 1L double concentrate and Miwadi double concentrate bottles can run down the same line with minima

12/23 17:32