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Britvic admits old Robinsons bottle lacked ‘category cues’
date:Sep 20, 2012
l change parts, without compromising brand appeal, Kechane said.

Branding consultancy pi global was handed a brief by Britvic Ireland that involved incorporating Robinsons brand heritage into a new and unique structural design (pictured), launched in Ireland this August.

pi global spokeswoman Anna Lake was unable to answer some of BeverageDaily.coms queries relating to the redesign on client confidentiality grounds, but confirmed that, as yet, the new 1L Robinsons bottle was not on sale beyond

12/23 19:22