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Consumers select three new Budweiser beers for Project 12 sampler pack
date:Sep 20, 2012
in-pack flighting sheet, the brand is asking consumers their opinions of these three new Budweiser-inspired beers. The flighting sheet also includes tasting notes and details about each beer for in-home tastings.

We've never done anything like this before, said Rob McCarthy, vice president of Budweiser, in a statement. With all this feedback from consumers, I guess you can call this the largest focus group in Budweiser history, maybe even beer history. There really were no winners or losers wi

12/22 07:19