date:Sep 20, 2012
aft Guidance was issued as a result of the FDAs observation and concern over what it perceived were two emerging trends in the marketing of beverages. First, the FDA believed there was an increase in the marketing of products as dietary supplements, even when the packaging and labeling of the products actually represented the products as conventional beverages. Second, the FDA perceived a growth in the marketplace of beverages and other foods that contained novel ingredients, such as added botan