date:Sep 21, 2012
Complaints that an advertising campaign for SMA Follow-on Milk made misleading claims that it is the best alternative to breast milk have been upheld by the UK Advertising Standards Authority (ASA).
The complaints relate to three national press adverts and three posters for the product, which is manufactured by Pfizer. Each advert featured a mother and child and a headline that incorporated the name of the mother in the ad.
Kate breastfed her son because she knew it would give him the best sta