date:Sep 21, 2012
rt in life. When she finished, she was determined to find the best option for her baby, said one of the ads, adding: For Kate, the best milk after hers is SMA Follow-on Milk.
Objections were received from 64 complainants including UNICEF UK, the Royal College of Paediatrics and Child Health, Baby Milk Action and the Lactation Consultants of Great Britain.
The complainants challenged the ads on four points of which two were upheld by the ASA.
Misleadingly implied
The petitioners challenged w