date:Sep 21, 2012
firm that the advertising is no longer in use.
One of the complainants, Baby Milk Action has welcomed the decision, but fears the damage has already been done.
The ASA ruling shows that SMA formula is not the best milk after Kates. This ruling comes after the damage has already been done and without fines wont deter future malpractice, but it does prove the point that Pfizer/Wyeths national advertising campaign misled parents, said Baby Milk Action campaigns and networking coordinator, Mike Br