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Food manufacturers who cut R&D are “short-sighted”: Pepsi boss
date:Sep 21, 2012
by enabling the business to broaden its appeal. 10 years ago most of its brands were full fat, full sugar and popular, Linter said.

But the firm had extended its range by diversifying its traditional platforms such as Walkers into low fat and baked varieties, as well as buying companies such as Quaker.

While this helped meet changes in consumer attitudes, Linter insisted companies must do more than simply listen to customers when looking for future growth.

Customer insights are very importa

12/21 15:50