date:Sep 21, 2012
ial colouring.
Rys Wynne: ASDA Value peacock feed isn't as nice.
NeilF@neilfranklin: Self-defined social media 'experts' still don't realise engagement and humour is valid measure of success.
The Drum: Social media campaign finds people shop there for the unicorn food and 24ct gold thread toilet paper.
The Media Blog: Presumably 'backfiring spectacularly' was the main KPI[key performance indicator] for the @waitrose #waitrosereasons campaign. It's all talkability and buzz, right?
Meanwhile,