date:Sep 21, 2012
erts dont believe BluePrints current cleanse-focused business model will find mainstream acceptance; meanwhile, in the mainstream, the most obstinate concern is Blueprints high price point and how it may impede the companys ability to find shelf space in grocery and hybrid retail channels.
Its an interesting conundrum because, although BluePrint considers itself to be a vastly different product than most super-premium juices, in Whole Foods, the company finds itself positioned alongside brands