date:Sep 22, 2012
it suggested.
The regulation of alcohol marketing should be expanded to be sufficiently flexible to incorporate new and evolving digital marketing activities.
The amount spent annually on marketing by leading alcohol companies should be publicly disclosed, including expenditure on social media, online video, mobile campaigns, events sponsorship and product placement.
Current framework is enough, argues industry
However, the Distilled Spirits Industry Council of Australia (DSICA) countered t